Happy new year! I've been busier than ever, it seems, over the past few months. It's been really tough to keep up with work, the SMPS, and having some kind of social life. I had almost forgotten how busy things were in 1999-2000, but it feels like the economy and the speed of transactions have returned to that pace... I'll try to keep up, and I'll try to keep posting!
The article I wrote a month or so ago, "The Biggest Mistake Marketers Make," has just been published in the SMPS-NY Chapter Newsletter:
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