This is a proposal for a workshop to take place at THE Marketing Event, put on by the SMPS New York Chapter in November, 2007...
Many marketers struggle with
their careers, asking questions such as: How can I get to the next level? How
can I gain more influence and respect from my principals? How can I stay
connected to my job, when all I feel like I’m doing is getting proposal after
proposal out the door?
Marketing in our industry is
a relatively new career, and as a result many of us do not have a sense of
exactly what our career path is. But marketing is vitally important to our
firms, and there must be a way for us to feel valued for what we do and to grow
our careers continually.
The key is to consider
carefully the way we think about our jobs—what we do on a day to day basis—and
how it fits into where our firms are going. Being in alignment with the vision
and mission of your firm is the way to make sure you’re adding value to your
firm, feeling satisfied with what you’re doing, and gaining influence and
respect from your principals.
In this workshop, we’ll
discuss perceptions of the marketing function in our firms, and create
strategies for what we can do to reinforce positive perceptions and counter
negative ones. Only by taking on the perception issue head-on can we change the
way that marketing is perceived and take our careers to the highest levels.
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