David Koren

Moment!

Ok. Now I'm just trying "Moment" for the title. Let's test that. Let that sit. I always obsess over names too much. For plays especially. It seems like by the time I've got the name for the play picked out it's halfway written already. So let's try "Moment," see what Smash thinks, and see if it sticks.

The Moment?

Ok. I've changed the name of the blog to be "The Moment" and added "by David Koren" underneath it. That makes it sound like it's a book or something. Fair enough. But "The Moment" as a title? How about "At this moment"? or something like that? Smash originally had the idea to call this blog "Marketecture" because I do marketing for architects, and I've written articles and a book on the topic... but I'd like to write about other things, too. So that title won't work. And I'm just toying with other titles. I fully intend to keep rattling on here until I figure out what the hell I'm doing. Until this somehow connects with who I am as a person and what I believe the direction of my life is. At that point, I'll be a blogger. Now, I'm just prattling on... looking for direction... trying to figure out what is what...

The Moment

Starting is hard. I think I need a name for this weblog. I think part of what is hard is that it is my name up there. I don't want it to be about me. Nobody cares what I had for breakfast. I don't even care what I had for breakfast. So the blog shouldn't be about me. It should be about things. So it needs some kind of title... "The Moment" is the best title I've thought of yet. I like it's enigmatic quality. It has an immediacy: What moment but now? I'll sit with it.

Blog This!

To tell a story, start at the beginning. If you can't start at the beginning, just start!

I don't know where to start this story. I'm not a narcissist. I can't stand narcissists. I don't like blogs. I don't read blogs. I don't particularly believe anybody cares what I think. Who am I? I have credentials (we ALL have credentials) but so what? Why are you reading this? Why do you care?

I'm starting a blog. I started it about two weeks ago. But I had no idea how to start. What am I going to write about? Who am I writing for? Why bother? Who cares? I became paralyzed with the whys and hows, mired in the quicksand of STRATEGY. There is no strategy. It just is. Deal with it. It's been a struggle. I want to have a purpose. I want to be writing for a reason, not just blathering. But it's not so simple. This is a thing that must evolve. So I just need to start.